MILNE, A A, [SLESINGER, Stephen]. Winnie the Pooh Songs [First color illustration of Pooh]. New York: RCA, [1932].

'First Edition'. Square octavo wrappers with circular picture label affixed to front panel, housing three 78 RPM vinyl 7" inch records in record filing chemise. The first time Pooh and his friends appeared in color was 1932, when he was drawn by Slesinger in his now-familiar red shirt and featured on an RCA Victor picture record. "On 6 January 1930, Stephen Slesinger purchased U. S. and Canadian merchandising, television, recording and other trade rights to the "Winnie-the-Pooh" works from Milne for a $1000 advance and 66% of Slesinger's income, creating the modern licensing industry. By November 1931, Pooh was a $50 million-a-year business. Slesinger marketed Pooh and his friends for more than 30 years, creating the first Pooh doll, record, board game, puzzle, US radio broadcast (NBC), animation, and motion picture film." Records in Very Good condition, wrappers Very Good.

Price: $750.00